Raffaele Balducci
Creative Director.
35 years of experience in Italian and International advertising agencies with in-depth expertise in Automotive.
Creative concept and strategy development, art direction, copywriting.
Supervision of the entire creative process for worldwide adv campaigns ATL and BTL, interactive new media.
More than 380 commercial in 35 years.
Born and raised in Florence, he completed classical studies and then graduated from the Faculty of Architecture. He studied graphic design and began working in Pontedera for Piaggio & C for about a year. At the age of 25, he moved to Milan to work in advertising at an agency within the WPP group.
After more than 10 years, he moved to Rome to join Leagas Delaney and later Armando Testa Roma. He then returned to Milan to work at Armando Testa for a year as Creative Director, and subsequently moved to the Turin office as Executive Creative Director in the automotive division.
In 2023, he joined 777 (a newly founded company within the Armando Testa Group in partnership with Herezie – Paris). He left in 2025 to pursue a freelance career.
Main Clients throughout his career:
Automotive: Alfa Romeo, Lancia, Fiat, Saab, Chrysler, Maserati, Iveco, Trelleborg, Renolit, Mopar.
Banking, Investiment and Insurance: Direct Line, Arca SGR, Fineco
Clothing, Footwear: Naturino (Falc)
Corporate: Api-Ip, Polimeri Europa (Enichem), British American Tabacco, Telecom Italia, Tim, Platinum Guild International, Schneider Group.
Cosmetics and Beauty: Borotalco, Cilly (Bolton)
Entertainment: Gioco del Lotto (Lottomatica), Motor Show Bologna
Foods and Beverage: Sammontana, Grancereale (Mulino Bianco), Illy Caffè, Succhi di frutta Bravo (Rauch Italia), Dietorelle (Leaf), Birra Moretti (Heineken), Cinzano, Consorzio Vino Chianti, Mateus (Martini&Rossi), Antinori, Melegatti.
Home Appliances and Furnishing: Candy, Poltrona Frau
Publications and Media: Corriere della Sera, Utet (De Agostini), Telepiù, Panorama (Mondadori)
Public Awareness messages: Ail, WWF, Comunità Ebraiche, Comunità di San Patrignano. Lancia, Croce Rossa Italiana
Tourism: Regione Umbria, Comune di Assisi.